Be authority.

Vitanor sells food supplements. It has active accounts on Instagram, LinkedIn and YouTube, an agency and a tool that tells it ChatGPT does not cite it. It signs up with Linaris. Before any proposal, it is measured:

• Three technical filters on its domain: can a crawler read it?
• Fifty real questions from its category, frozen, exactly as a customer would ask them.
• All fifty, put to the seven engines separately: who appears and with which sources.

Who

The brand requests; Linaris measures

How much

One week, at no cost

What remains

The baseline: the starting point against which everything else is compared

Request the baseline measurement

An Authority Unit is the method's unit of work: the same idea, signed by a registered professional, published twice, on the brand's account and on the account of whoever signs it.

• One unit = ten posts a month: 2 Instagram videos, 1 LinkedIn text and 2 YouTube videos on Vitanor's account, and their 5 mirror posts on the Voice's account.
• A brand has nine units to fill: the nine slots around Vitanor.
• Empty, Vitanor is a brand talking about itself: a single source.
• And every slot that gets filled is not a mention or a favour: it is a signed contract between Vitanor and a person with a name and a credential.

What it is

9 Authority Units a month: the fixed block of the plan, which does not change

Why nine

It is the authority the brand can activate; only the distribution is decided

What remains

Nine slots that no brand can fill on its own, and that are only filled by signing

A slot is not filled with a verbal agreement. Before the first post, Vitanor and each Voice sign a collaboration contract, one per collaboration. It is bilateral: both parties sign it and Linaris is not a party to it; it generates it, has it signed and keeps it in custody.

• How many units: one to four a month, the ones the Voice commits to validate, record, sign and publish, following the platform's calendar.
• What compensation: a fixed, closed, monetary amount, taxes apart, paid by the brand directly within thirty days of invoice. Never variable, never in product, never tied to sales, recommendations or engagement.
• How long it lasts: from the start date to the end date, with a minimum of one month; either party can leave with fifteen days' notice. Each piece stays published for at least ninety days.
• Image and voice licence: limited to the pieces of this collaboration, on the brand's accounts and the Voice's own, for the term plus twelve months, and revocable at any time without justification. It does not authorise paid advertising, packaging or point of sale, and it expressly forbids digital avatars and voice clones. The Voice keeps authorship.
• What is not negotiable: content limits, advertising disclosure from the first second and the Voice's editorial independence come from the sign-up contracts and prevail over any brief. Only three fields are editable: the two dates and the amount.
• The platform will not activate the collaboration if either signature is missing, if the pay is variable or in kind, if dates and amount are not closed, or if the Voice exceeds her monthly capacity. Which is the next thing to look at.

Who signs

The brand and the Voice, both of them; Linaris generates, has it signed and keeps it, without being a party

How

Advanced electronic signature, Regulation (EU) 910/2014, with a timestamp, on the platform

What remains

One contract per collaboration, with units, amount and dates closed before anything is recorded

That capacity is what decides who can sign. The Voices in Vitanor's category appear: pharmacists, a dermatologist, a dietitian-nutritionist, a family doctor. Each Voice has four units a month, which can be shared among up to four brands with a minimum of one per brand.

• The four dots next to each Voice are its units: in grey, those already committed to other brands; hollow, those still free.
• Dr. Sanz has one free; Ms Prat has none left: the one she shares with Vitanor was the last.
• That availability is the first thing a brand looks at, and what the platform checks before letting a contract be signed.

Who

Registered professionals already signed up, with their credential verified in the register of their professional college

How much

4 units a month per Voice; half an hour of work per unit

What remains

An inventory of signatures with free units, visible in the Authority Network

Based on the Voices' free units, Vitanor chooses how many join and how many units each one shares until they add up to nine. That set is its Authority Node.

• Here it has chosen maximum surface: 2 Internal Voices (medical director and technical director) + 7 External, one unit each = 9.
• It could have concentrated: 3 Voices × 3 units. Spreading gives surface; concentrating, depth.
• Minimum 3 Voices, maximum 9: corroboration never depends on a single person.
• Every line you see running to Vitanor is a signed contract, with its units, its amount and its dates.

Who

The brand chooses; the Voice accepts; Linaris contracts and schedules

How many

Between 3 and 9 Voices sharing between 1 and 4 units each until they add up to 9

What remains

The Authority Node: digitally signed contracts and nine committed units

What they know and what they already publish: their speciality, their topics, their criteria, the questions their patients or clients ask them. The card next to each Voice is that material.

• Click the card next to each Voice to see what it contributes: between one and three documents, different for each profile, all about Vitanor's category.
• On that base, Linaris generates the script proposal for each piece.
• The goal: that what they sign is theirs, with their vocabulary and their criteria, not someone else's text with their name underneath.
• The Voice is never asked to write or to come up with anything.

Who

The Voice contributes; Linaris drafts and defines the scene

What not

The Voice does not write scripts or recommend products: it explains how choices are made in its category

What remains

One script per piece, with scene and date, pending validation

From her dashboard. It always lasts four weeks. When it is created, the platform generates each Voice's tasks with their date, their script and their unit.

• Nothing is agreed in a loose conversation: everything is a task with a status visible to the brand.
• Each Voice accepts the task or asks for another script; rejecting one carries no penalty.
• Nobody signs anything they have not approved.

Who

The brand creates; the platform distributes; the Voice accepts or asks for another script

How much

Four weeks, nine units, nine Voices in this case

What remains

A calendar of tasks with status

Each Voice records following the validated script and uploads the video. Linaris post-produces it with Vitanor's branding and publishes each piece twice:

• On the brand's accounts, on LinkedIn, YouTube and Instagram. It goes through the brand's approval.
• As a mirror post, the same day, on the Voice's accounts: the same topic, different wording, different account. It needs no approval.
• In the graph: each pulse that reaches Vitanor is a delivered unit; the three icons that light up are its accounts, and the three slots next to each Voice are theirs.
• Next to the Instagram account of one of the Voices there is a real post: click the thumbnail to see it as it appeared on the network.

Who

The Voice records and validates; Linaris produces and publishes

Why twice

The mirror post is not a copy: if the two pieces were identical, retrieval systems would count a single signal instead of two

What remains

Each piece published twice, with the material connection disclosed

9 units × 10 posts = 90. Add 8 corporate pieces from the brand itself and 1 long monthly video: 99 posts a month.

• On 30 channels: 10 on Instagram, 10 on LinkedIn and 10 on YouTube.
• From 62 pieces of content produced, without shooting or writing anything new.
• 59 can be read and attributed by a language model; 91 carry the signature of a professional with a name and registration number.
• It is a figure you verify by counting.

Instagram

40 · demand, recall and social proof; not a citation channel

LinkedIn · YouTube

22 + 37 · the surfaces a crawler can read; video, with transcript

What remains

99 posts · 30 channels · 59 readable · 91 signed

Every month there are more sources about Vitanor's category that a model can read, attribute to a credential and compare with one another: signed, independent of the brand and readable.

• On social networks, what a corporate account cannot produce appears: real content from reputable people talking about what they know, exactly what the platforms are rewarding again.
• Organic growth: property that accumulates, not rented audience.

What it produces

Signed corroboration, which is what weighs most in a citation

Why it accumulates

The median age of a source cited by ChatGPT is 958 days (Ahrefs, 2025). What is sustained wins, not what is recent

What remains

A signed corpus that the model finds again every time it crawls

More followers on the accounts of Vitanor and its Voices, and more answers in which Vitanor or one of its professionals appears cited.

• In the graph, bottom right: the followers of Vitanor's accounts and of its Voices rise month by month.
• It is measured every fifteen days, on the same fifty questions.
• On each of the seven engines separately, because each engine cites different sources.
• First comparable reading: month four, with three cycles accumulated.
• No percentage is committed: it is counted.

How it is measured

50 frozen questions × 7 engines, every 15 days, with a breakdown by competitor

When

The first comparable reading, in month four

What remains

A table question by question and engine by engine, not a single figure

Vitanor appears where its customers already decide, and it does so through names a model can verify.

• Each Voice consolidates itself as the reference in its category: what is published under their signature is theirs and remains citable when the collaboration ends.
• Their verified credential remains visible to the brands in their category.
• The following month, the campaign starts again; what has been published does not disappear.

For the brand

Presence in the answer, not in an ad; less dependence on paid

For the Voice

Collaborations with structure and compensation under contract

What remains

An asset that is kept: the signature, the credential and what has been published